Does your brand reach out to your target audience?
Your brand is the centerpiece of your marketing. A thriving business needs a clear and consistent brand that appeals to their target audience. When customers are able to recognize your marketing materials and social media images due to a strong brand, there’s a confidence and trust that’s built. That brand should be refreshed yearly to be sure that it is growing with your customers changing needs.
Networking with local businesses can bring about both a sense of community as well as create a brain trust to help one another grow and problem solves for their small business.
Creating a group that meets monthly to discuss challenges and shares in wisdom and even barter skills is very valuable, especially to small business owners who wear many hats running their business. A great partner in this can be your city’s community development department.