The internet has really done a great job leveling the playing field for small businesses and entrepreneurs.
Getting Social is one of the biggest contributors to how my small business is not only making it but thriving! Don't you love that word, thrive. Who doesn’t want their business to thrive?
You want to get your business out there in every way possible. Post! Post! Post! Have friends share! Link! Link! Link! Blog! Blog! Blog!
Make use of as many platforms as you can! I personally regularly update my business FB page, my personal FB page to lead others over to the FB business page, LinkedIn, Instagram, Dribble and my website. Yes, I said website.
A lot of people get the website created, and then forget about it. It’s checked off the list and that’s it. That’s a terrible use of what basically these days is the first contact a person has with your business, your store front if you will. Do you not dress up the store front at holidays? Change displays to show off latest products or offers? You should be doing those same things on your website, regularly!
FIND your people
There’s a lot to benefit from groups and forums.
You learn from others in your field in groups/forums that focus on your industry. Being active in groups that have potential clients is a great resource for future projects by demonstrating your expertise in discussions and offering advice/input. Groups such as local business forums and community boards often have people looking for a great plumber, designer or reliable realtor.